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National Hotel and Tourism Association
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CHTA Allied - Key Member Resources

Recognition and Connectivity

  • Demonstrating through your membership to destinations, hotels and industry stakeholders your commitment to the continued development and growth of tourism in the Caribbean while further supporting your ability to network, reinforce business relationships and create new ones.

Engagement - Connecting You with the Caribbean Hospitality Industry

  • Members-Only Online Directory: listings facilitating referrals and giving you access to Caribbean hospitality professionals and decision makers
  • CHTA Roundtable discussions provide an opportunity for different peer groups to join together and share in candid dialog regarding their challenges, successes, and best practices that they can share with others in similar roles
  • Caribbean Tourism Job Bank – the only Caribbean hospitality specific career center finding talent within the industry in the region. Job postings are free for members
  • CHTA’s social media platforms – Facebook, LinkedIn, Twitter, and Instagram

The Knowledge Center - Imparting Intelligence and Data to Support your Business Strategies

Cost-Saving Member Benefits

  • Marketing Opportunities: members are encouraged to extend discounts for their accommodations, products, or services which are featured on our website, social channels and member communications

Hallmark Events – Helping to Grow your Business

  • Caribbean Travel Marketplace – top regional deal-making and networking event for buyers (tour operators and travel advisors) and suppliers (destinations, accommodations, transportation providers, attractions, DMCs)
  • CHTA Live: The Resilience Series webinar trainings providing timely data and analysis from the industry’s leading resources to help guide your planning, decision-making, and business continuity planning
  • Tourism Health Safety Training Series to provide training for critical points on the continuum of the traveler’s experience at the destination.
  • Caribbean Hospitality Industry Exchange Forum (CHIEF) – through engaging sessions and networking opportunities, CHIEF connects members with ideas, information and best practices aimed at helping members make and save money.
  • Taste of the Caribbean – Culinary Development: since its inception over 2,000 chefs have participated in training and culinary competitions provided through this annual event.

Advocacy - Giving You Voice and Representation

  • Representing you on issues and policy directions to advance industry views and value of tourism
  • Keeping the media, travel partners and consumers informed with up-to-the-minute regional Travel Requirements and hotel opening dates
  • Recommending Health Safety Protocols to Caribbean Heads of Government
  • Working with Partner Organizations like the WTTC, CTO, IATA, the IDB to provide input and gain insights
  • Conducting Regular Briefings with National Hotel and Tourism Association Leaders to Share Best Practices
  • Opportunity to Shape the CHTA Agenda – Through surveys, committees, events and membership meetings

Public Relations & Marketing - Sharing Our Story, Your Story with the World Through…

  • Non-Stop Coverage Reaching Millions in Global Consumer Media
  • Continuous Interviews and Press Releases in Trade Media
  • Ongoing Updates and Webinars to Travel Industry Partners and Travel Agents
  • Caribbean Tourism Fireworks – Destination Press Conferences
  • Showcasing your destination, property and tourism service to consumers on com and related social media platforms

Strengthening and Protecting your Business

  • Comprehensive Industry Health Safety Guidelines and Checklists – reviewed and endorsed by the Caribbean Public Health Agency (CARPHA) and World Travel & Tourism Council (WTTC)
  • Access to marketing tools recognizing your Health Safety Commitment and building added guest confidence: CARPHA’s Caribbean Travellers Health Assurance Stamp, WTTC Safe Travels Stamp, and CHTA’s Exclusive Website Listings
  • Utilizing Online Health Safety Monitoring Tools, such as the confidential online Tourism Health Information System (THiS)
  • Building a quality workforce – supporting education, training and credentialing programs via scholarships from CHTA’s Education Foundation (CHTAEF)

Hotel Member Benefits Overview

Strengthening & Protecting Your Business:

  • Providing practical tools, trainings and guidance on matters that have a direct impact to your business performance and operations

Hallmark Events:

  • Marketplace, CHTA Live: The Resilience Series, Tourism Health Safety Training Series, CHIEF, Taste of the Caribbean

Advocacy:

  • Representing hospitality and tourism interests to governments, policy makers and industry partners to ensure fair and business-conducive treatment

Public Relations & Marketing:

  • Ongoing messaging to the trade and consumer media about the Caribbean’s readiness and diverse offerings while promoting the region and its numerous destinations through e-commerce, our caribbeantravel.com consumer website, and engaging with accommodations buyers (tour operators, travel advisors, travel agents), while promoting the region’s commitment to health safety programs and recognitions to build traveler’s confidence

Engagement:

  • Through events, communications, directories, virtual and in-person gatherings, fostering communication, best practice sharing, and learning from others operating in your same environment

The Knowledge Center:

  • A “one-stop shop” for valuable information on tourism trends, cutting-end industry research, health safety resources, hospitality industry performance and outlook, professional development and operations resources and more

Cost-Saving Member Benefits:

  • Purchasing programs to defray costs of goods and services including supplies, COVID related products, FF&E, e-commerce, marketing, and more

Allied Member Benefits Overview

Recognition & Connectivity:

  • Demonstrating through your membership to destinations, hotels and industry stakeholders your commitment to the continued development and growth of tourism in the Caribbean while further supporting your ability to network, reinforce business relationships and create new ones.

Engagement:

  • Through events, communications, directories, virtual and in-person gatherings, fostering communication, best practice sharing, and learning from those operating in the region

The Knowledge Center:

  • A “one-stop shop” for valuable information on tourism trends, cutting-end industry research, health safety resources, hospitality industry performance, operations resources to support your business strategies

Cost-Saving Member Benefits:

  • Marketing your goods and services to help defray costs to accommodation and tourism businesses

Hallmark Events:

  • Marketplace, CHTA Live: The Resilience Series, Caribbean Tourism Health Safety Training Series, CHIEF, Taste of the Caribbean

Advocacy:

  • Protecting your business interests by ensuring fair and business-conducive treatment of hospitality and tourism enterprises – your clients

Public Relations & Marketing:

  • Ongoing messaging to the trade and consumer media about the Caribbean’s readiness and diverse offerings while promoting the region and its numerous destinations through e-commerce, our caribbeantravel.com consumer website, and engaging with accommodations buyers (tour operators, travel advisors, travel agents), while promoting the region’s commitment to health safety programs and recognitions to build traveler’s confidence

We Represent You

  • Knowledge Broker – comparative info, best practices, position papers, expert testimony….
  • Change Agent – i.e. recently – US Passport requirement; airline costs, visa liberation, UK Air Passenger Duty
  • Collaborator – with national hotel associations, Caribbean Tourism Organization, World Travel and Tourism Council, Caribbean/Central American Action, etc.
  • Bully Pulpit – Utilize appropriate public and private forums to advance industry views and value of tourism

We Help You Grow Your Business

  • Caribbean Travel Marketplace – Top regional deal-making and networking venue for buyers and suppliers; educational sessions from leading industry experts
  • Caribbean Travel Website– Free listings for members on www.caribbeantravel.com, enables consumers to easily find what they are looking for in a Caribbean vacation. No transaction fees for conversions
  • Listings, Special Promotional Offers and Referrals – To showcase properties, reach niche markets, present special value offers.

Your Primary Source of Caribbean Industry Information

  • Benchmark Data – Providing regional and national hotel and arrivals performance data
  • Trends – Cutting-edge, research and findings from national, regional and global tourism Leaders. Shared at events, forums, on website, and through member communications
  • Communications – Webinars, seminars, forums, e-newsletters, social media, events. Using multiple mediums for sharing and feedback
  • Member and Association Surveys – Soliciting, analyzing and sharing primary information, best practices, etc.
  • Opportunity to Shape the CHTA Agenda – Through surveys, committees, events and membership meetings

The Key to Increased Savings

  • CHIEF – Through engaging sessions and networking opportunities, the Caribbean Hospitality Industry Exchange Forum connects members with ideas, information and best practices aimed at helping members to make and save money.
  • Member Discounts – Providing exclusive travel rates and member-to- member discounts on products and services
  • Lowering Energy Costs – Connecting you to information, policies, and resources
  • No-Cash Payment for CHTA Dues and Events – Through CHTA’s special room exchange arrangement with Sky Auction

Improving And Protecting Your Business

  • Hurricane Readiness – Utilizing CHTA’s Hurricane Preparedness Manual and other resources to prepare, prevent and mitigate the impact of hurricanes and other natural disasters on your business
  • Insurance Policy Review – Through allied member Smith Orloff, receive a complimentary review of your insurance policy and its protection levels in the event of a claim for hurricanes or other disaster
  • Sustainability Focus – Connecting members to resources, training and credentialing opportunities through the Caribbean Alliance for Sustainable Tourism, a CHTA initiative, the Foundation for Environmental Education, and the Blue Flag program
  • Online Resources – Drawing upon a wealth of tools and information available on CHTA’s website

Building A Quality Workforce

  • CHTA’s Education Foundation (CHTAEF) has been active since 1987
  • Nearly $2 million in scholarships awarded
  • Easy for you to make a difference
  • Culinary Development – Since its inception over 2,000 chefs have participated in training and culinary competitions provided through CHTA’s Taste of the Caribbean annual event.
  • Countless others have participated in national training and competitive programs to prepare for Taste of the Caribbean
  • Training Support – materials, templates, comparative wage data available to National Hotel Associations for members
  • Small Hotels Manual – an operational primer to guide hotels
  • Hcareers Recruitment Service – Available to members at a discount

With its Strategic Partner ARDA, CHTA supports the National Hotel Associations through:

  • Leadership Development – offered 2-3 times annually, hotel association executives are provided with tools, and share challenges and best practices
  • Information Exchange – polling associations throughout the region for data, policies, best practices and other useful comparative information
  • Feedback to CHTA – the national associations are CHTA’s added link to the ground, providing feedback on important matters affecting the industry