Hotels Use Instagram Communities To Curate Travel Guides For Guests

At a time when buzz words like “local” and “authentic” are used to describe nearly every travel experience, marketers are turning increasingly to social media, and to residents themselves, to come up with the very content that enables other travelers to have those very kinds of experiences. Instagram, in particular, is increasingly becoming the channel of choice among hotels, not only for social media marketing opportunities, but as a resource for providing curated travel content for their guests, straight from the locals who live there, as well as from aspiring guests. Click here for the full story (Source: Skift)