By OBM INTERNATIONAL
The millennial generation’s impact on the world is growing, and this demographic’s needs, values, and spending habits are sparking significant changes in the hospitality industry. Perhaps this is because those born between the early 1980s to the early 2000s are becoming the fastest-growing segment of today’s workforce and business travelers. How can your hotel’s design cater to this new wave of travelers while still catering to travelers of all ages? Consider these defining generational characteristics and travel habits to enhance the appeal of your property to millennials.
Connecting to their surroundings
Today’s youngest travelers want to have an experience, seeking to explore and interact with their destination. Architects and designers have taken this opportunity to add spaces and design elements that incorporate the property’s geographic location making it authentic to its place. One example is the ultra-luxury Pasito Blanco resort, currently in design stages, that has integrated the concept of a traditional Spanish village into the properties design allowing guests to experience the feeling of early Spanish villages.
Immersive experiences in shared areas
One of the most significant ways this generation of travelers has influenced hotel design is the elimination of the traditional lobby in favor of open, communal spaces. Designers respond to this need by focusing on immersive areas that take on the culture and energy of their locations. To create a dramatic entrance at Rosewood Half Moon Bay, OBMI eliminated the lobby allowing guests to walk straight out to an observational deck that takes full advantage of the property’s expansive views and lush surroundings.
Emphasis on wellness
Both big brands and boutique hotels have taken notice that health and exercise are essential to millennials. With hotels putting more importance on wellness programs and facilities, hotel designers are designating multiple spaces to accommodate this health-conscious generation. From biking and hiking trails to yoga pavilions and organic farms, OBMI has designed numerous areas at Antigua’s Carlisle Bay for guests to enjoy health-minded features and unique excursions.
Catering to millennials happy means rethinking traditional processes and procedures, but it’s likely to pay off for hotels that keep this demographic’s needs in mind. In most cases, millennials who enjoyed their stay will sing your praises across their social media, winning you referrals and free advertising. To ensure your property keeps up with this forward-thinking generation, hoteliers should continue to pay attention and adjusting to millennials specific needs as they mature.