Launched in 2020, CHTA has partnered with Mastercard to provide CHTA Members exclusive access to Mastercard’s Tourism Insights
CHTA Members will have the opportunity to view insights for three markets in the region – Barbados, Dominican Republic, and Jamaica. From the moment a visitor types a destination into a search bar, to when they post a tweet during their trip, Mastercard’s Tourism Insights identify trends incorporating publicly available search engine trends and aggregated purchase trends.
CHTA Members can leverage this access to relevant, smart data and tourism insights to reach their “ideal” tourist, increase efficiency, and optimize their marketing investments to maximize return on investment.
*Below please find all detailed CHTA Members-Only 2019, 2020, & 2021 Accommodations, Behavior, Competitor Comparison, Flights, and Spend Reports.
Click on the destination below to view their CHTA Member Exclusive Tourism Insights Reports:
Analyze the effects of COVID-19 on the tourism industry and further enhance your recovery plan.
Monitor the air connectivity to the destination’s airports. Identification of the evolution of flight schedules, flight searches and bookings for the upcoming months.
Understand the satisfaction level about different key indicators: Touristic Product, Hotel, Climate, and Global Satisfaction Index’s.
Identify which tourist attractions and products are attracting more visitors to the destination.
Obtain segmented information of the different origin markets, their sub-regions, and socio-demographic profile.
Identify the most mentioned attributes related to the destination. Find out the related keywords and use them to build better segmented promotional messages.
Monitor the hotel prices’ evolution. Average hotel prices for 3, 4 and 5 star categories.
Monitor the spending patterns at the destination. To better target the most valuable markets.
Please note, the partnership is currently providing insights based on three markets in the region – Barbados, Dominican Republic, and Jamaica. This is a pilot program for these destinations. Destinations and organizations interested in exploring this data set opportunity, please contact John Munoz at firstname.lastname@example.org and Estefany Galan at email@example.com. For more information on the platform that provides the data: