CHTA Members will have the opportunity to view insights for three markets in the region – Barbados, Dominican Republic, and Jamaica. From the moment a visitor types a destination into a search bar, to when they post a tweet during their trip, Mastercard’s Tourism Insights identify trends incorporating publicly available search engine trends and aggregated purchase trends.

CHTA Members can leverage this access to relevant, smart data and tourism insights to reach their “ideal” tourist, increase efficiency, and optimize their marketing investments to maximize return on investment.

*To access all detailed 2019, 2020, & 2021 Accommodations, Behavior, Competitor Comparison, Flights, and Spend Reports, please log into your secured CHTA Membership profile and locate them under Resources.

If you are not a CHTA Member and would like to see a preview summary of the reports offered, please scroll down for more information. If you would like to obtain access to all of the detailed reports, please click here for membership information.

• Analyze the effects of COVID-19 on the tourism industry to enhance your recovery plan.
• Monitor the air connectivity to the destination’s airports. Identification of the evolution of flight schedules, flight searches and bookings for the upcoming months.
• Understand the satisfaction level about different key indicators: Touristic Product, Hotel, Climate, and Global Satisfaction Index’s.
• Identify which tourist attractions and products are attracting more visitors to the destination.
• Obtain segmented information of the different origin markets, their sub-regions, and socio-demographic profile.
• Identify the most mentioned attributes related to the destination. Find out the related keywords and use them to build better segmented promotional messages.
• Monitor the hotel prices’ evolution. Average hotel prices for 3, 4 and 5 star categories.
• Monitor the spending patterns at the destination. To better target the most valuable markets.

& More!

For a sneak-peak look into the Exclusive CHTA Member Reports – below please find our sample “teaser” reports from the 2019, 2020 & 2021 insights available only to members: Accommodations, Behavior, Competitor Comparison, Flights, and Spend Reports.

Barbados:

• 2020 Teaser Report
• 2021 Teaser Reports: Jan, Feb, March, April, May 2021 (check back soon for future 2021 sample reports)

Dominican Republic:

• 2020 Teaser Report
• 2021 Teaser Reports: Jan, Feb, March, April, May 2021 (check back soon for future 2021 sample reports)

Jamaica:

• 2019 Teaser Report
• 2020 Teaser Reports: May, August, September, October, November, & December, Full 2020
• 2021 Teaser Reports: Jan, Feb, March, April, May 2021 (check back soon for future 2021 reports)

Puerto Rico (Previous Destination):

• 2019 Teaser Report
• 2020 Teaser Reports: August, September, October, November, & December

Please note, the partnership is currently providing insights based on three markets in the region – Barbados, Dominican Republic, and Jamaica. This is a pilot program for these destinations. Destinations and organizations interested in exploring this data set opportunity, please contact John Munoz at john.munoz@mastercard.com and Estefany Galan at estefany.galan@mastercard.com. For more information on the platform that provides the data:

• Mastercard Tourism Insights Platform
• Mastercard Tourism Insights

If you have any questions regarding the analytics presented on the CHTA Member Reports, please contact Alexis at alexis@caribbeanhotelandtourism.com.