National Hotel and Tourism Association
CHTA has partnered with Mastercard to provide CHTA Members exclusive access to Mastercard’s Tourism Insights
CHTA Members will have the opportunity to view insights for three markets in the region – Dominican Republic, Jamaica, and Puerto Rico. From the moment a visitor types a destination into a search bar, to when they post a tweet during their trip, Mastercard’s Tourism Insights identify trends incorporating publicly available search engine trends and aggregated purchase trends.
CHTA Members can leverage this access to relevant, smart data and tourism insights to reach their “ideal” tourist, increase efficiency, and optimize their marketing investments to maximize return on investment.
*To access all detailed 2019 & 2020 Accommodations, Behavior, Competitor Comparison, Flights, and Spend Reports, please log into your secured CHTA Membership profile and locate them under Resources. If you are not a CHTA Member and would like to obtain access to these reports, please click here for membership information.
For a sneak-peak look into the Exclusive CHTA Member Reports – below please find our sample “teaser” reports from the 2019/2020 insights available only to members: Accommodations, Behavior, Competitor Comparison, Flights, and Spend Reports.
Dominican Republic: (Coming Soon)
- 2019 Teaser Report
- 2020 Teaser Reports
Jamaica:
Puerto Rico:
- Analyze the effects of COVID-19 on the tourism industry and create a recovery plan.
- Monitor the air connectivity to the destination’s airports. Identification of the evolution of flight schedules, flight searches and bookings for the upcoming months.
- Understand the satisfaction level about different key indicators: Touristic Product, Hotel, Climate, and Global Satisfaction Index’s.
- Identify which tourist attractions and products are attracting more visitors to the destination.
- Obtain segmented information of the different origin markets, their sub-regions, and socio-demographic profile.
- Identify the most mentioned attributes related to the destination. Find out the related keywords and use them to build better segmented promotional messages.
- Monitor the hotel prices’ evolution. Average hotel prices for 3, 4 and 5 star categories.
- Monitor the spending patterns at the destination. To better target the most valuable markets.
& More!
Please note, the partnership is currently providing insights based on three markets in the region – Dominican Republic, Jamaica, and Puerto Rico. This is a pilot program for these destinations. Destinations and organizations interested in exploring this data set opportunity, please contact John Munoz at john.munoz@mastercard.com and Estefany Galan at estefany.galan@mastercard.com. For more information on the platform that provides the data:
If you have any questions regarding the analytics presented on the CHTA Member Reports, please contact Alexis at alexis@caribbeanhotelandtourism.com.