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Optimizing your Online Channels: How to Make OTAs Work for You

Optimizing your Online Channels:

How to Make OTAs Work for You

Thursday, May 25, 2017

10:00am – 10:45am CDT
11:00am – 11:45am EDT
4:00pm – 4:45pm BST




We know that the prominence of OTAs like Expedia and continues to grow and travelers view them as a valuable resource for discovering a diverse range of accommodation options at a competitive price.

However, hotels are constantly trying to drive direct bookings without engaging with OTAs, which could leave them at a disadvantage. SiteMinder believes that The Billboard Effect IS real. Our customers are proof that diversified distribution is critical for success. So how can hoteliers optimize their online channels whilst ensuring the OTAs work for them?

Register now for this free webinar in which we will cover:

  • The necessity of online travel agents
  • Taking your first steps
  • Understanding OTA rankings
  • The tactics and tricks you can use to ensure OTAs work for you
  • And an extensive panel discussion with our industry expert



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