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Sales and Marketing – Would you Follow Me?

Driving Sales Thru Social Media

Get a sneak peak at one of the Caribbean Hospitality Industry Exchange Forum’s (CHIEF) most in demand session! Learn how to leverage social media, promote your brand and reach customers on all social platforms when “they” are ready to buy.
Click on the links below to download the video recording of the webinar or
the PowerPoint presentation.

videopower point

Learning Objectives:

  • How to use social media to drive traffic and prospects to your website
  • How to generate relevant content to boost engagement
  • How to optimize posts for each platform
  • How to leverage your employees to boost your exposure on social media


Javier Morales, Co-founder
Social Caddie

Social Caddie is a marketing strategy firm. Javier Morales has spent his 25+ year career developing relationships and learning the ins and outs of hospitality marketing. His outside-the-box strategies have been instrumental for many of his career achievements. Javier has held several positions in the hospitality industry with companies like: Air Jamaica, Doral Golf Resort, Marriott Caribbean and Mexico Resorts, Certified Vacations, Palm Beach Cruise Lines, Palm Beach Conventions and Visitors Bureau, Florida Marlins Baseball Club, Dolphin and Majesty Cruise Lines. Javier is based in South Florida but considers the entire Caribbean home.


Adriana Serna, Communications Manager
Caribbean Hotel and Tourism Association

Adriana is a communications expert and social media strategist with over 15 years of experience in working with international corporations such as Aeromexico Airlines, Tiffany, Franklin Templeton, Tampico Beverages and World Research Group. The founder of a social media training company, Blue Compass Group, she has provided specialized training for the Miami Herald and Goldman Sachs 10,000 small business program. Adriana has also been an expert speaker at Social Media Day Miami for the past three years and most recently was a moderator at Florida Social Con at Florida International University.

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