To distinguish CHTA as one of the world’s leading associations representing tourism interests known for providing national hotel and tourism associations and members with exceptional value which generates business and advances a sustainable and profitable industry.
To make the Caribbean the most desirable place in the world to visit, live, work and do business.
CHTA members and national hotel and tourism associations are our primary customers, representing private sector tourism interests including accommodations, all tourism-facing industries and suppliers in and out of the region. Meeting their needs and exceeding their expectations is CHTA’s paramount focus.
The lifeline of CHTA is the two-way connection between the national hotel and tourism associations, with CHTA at the hub. The NHA are connected regionally thru CHTA and locally to the various destination stakeholders.
CHTA is guided by eleven core values and principles. These provide moral and operational grounding and are the foundation for how we relate internally, with our national hotel associations and members, and our external stakeholders.
Communicate: Consistently provide clear, intentional and effective communications and feedback.
Engage: Encourage and invite participation and leadership by members and stakeholders in the activities of the organization.
Share: Information, ideas, resources and best and worst practices.
Integrity: Adhere to the highest standards of behavior.
Passion: Believe in what we do and unwavering in our commitment to CHTA’s vision and mission.
Leadership: Provide forums, venues and opportunities for staff, partners and members to take the initiative to direct, guide, motivate and deliver.
Quality Driven: Committed to excelling in all that we do.
Adaptable: Responding to an ever-changing environment.
Creative: Embrace new ideas and solutions.
Fun: To bring joy into the engagement process.
Disruptive: Constructively advance game-changing ideas and solutions.
CORE VALUES AND PRINCIPLES
CHTA’s success is tied to its ability to engender a cooperative and effective working relationship among all internal and external stakeholders who are essential to the delivery of CHTA’s mandate, vision and mission. These include:
CHTA’s Team Members
CHTA’s Executive Committee
CHTA Standing Committees
CHTA’s Board of Directors
National Hotel Associations
Caribbean Society of Hotel Association Executives
Caribbean Tourism Development Company
External Stakeholders Include:
Caribbean Tourism Organization
Caribbean Central American Action
Caribbean Public Health Agency
World Travel and Tourism Council
UN World Tourism Organization
International Air Transport Association
Organization of Eastern Caribbean States
Florida Caribbean Cruise Association
Foundation for Environmental Education
Sustainable Alliance for the Americas
Industry Trade Organizations (Chambers of Commerce, Agriculture, etc.)
Governments and People of the Caribbean
Other Stakeholder Groups as Matters Arise
CHTA is guided by seven key objectives:
Advocacy and Representation: To be the leading unified voice of the private sector for tourism in the region partnering with the National Hotel and Tourism Associations while effectively communicating issues, proactively advancing positions and successfully protecting and enhancing the industry.
Marketing and Business Development: To be an essential marketing and business development resource for members by providing access to information, forums, exchanges, revenue generation and cost-saving activities, and best practices.
Developing our People: To ‘wow the world’ with exceptional service and hospitality, drawing upon the intrinsic sense of pride and service in our people, and advancing and supporting tourism-related education and training initiatives, scholarships, and recognition programs.
Safeguarding and Enhancing our Environment: To promote policies, programs and best practices which respect our environment, support efficiencies, and develop and enhance the natural, cultural and historical aspects of our tourism offerings.
Data and Intelligence: To be the primary resource for Caribbean tourism-related data, providing members with intelligence and tools to effectively use the information.
Providing Value and Service to our Members: To retain and grow the organization’s membership base.
Operating a Fiscally Responsible and Future-Oriented Organization
HISTORY OF CHTA
The Caribbean Hotel and Tourism Association first began in 1959 as a committee of the Caribbean Tourist Association – a public/private sector organization created to promote and market the region – in response to a specific hotel lobby. In 1962, CHTA, then Caribbean Hotel Association (CHA) became an autonomous body as a not-for-profit limited liability corporation registered in the Cayman Islands.
Membership in the original CHA back in 1962 was made up of a number of independent hotels that shared an international profile, and therefore had common concerns, most significantly with the US tour operators. As CHA grew, the number of hotels increased and the geographic footprint of the organization began to expand. The industry was predominantly made up of smaller properties, with the larger branded hotels being limited to Puerto Rico, the Bahamas, and to a lesser extent the Netherland Antilles. In the early days membership came from Puerto Rico, the Virgin Islands, Barbados, Antigua, Jamaica, Haiti, Aruba and Curacao. By the 1990’s CHA’s membership extended from Bermuda in the north to Guyana and Suriname in the south, and from Barbados in the Atlantic to Cancun and Cozumel in Mexico, and Belize and Honduras in Central America.
As CHA began to develop as a true federation of territorial associations, it became apparent that the executive directors of these associations held the key to CHA’s success. If they were ignored, they could effectively block CHA’s programs; if they were embraced, they could be of enormous value. CHA borrowed an idea from their involvement with the American Hotel & Motel Association (AH&MA), which embraced its state and city association through a professional body called the International Society of Hotel Association Executives (ISHAE). Consequently in 1985, the Caribbean Society of Hotel Association Executives (CSHAE) was formed, and has since become a core element of the federation.
At the Annual General Meeting held on July, 2008, the members approved the motion to change the name of the organization to the Caribbean Hotel & Tourism Association effective immediately. This change had been under review for some time and the new name emphasized the broader membership representation of the organization to include the wider tourism industry outside of the accommodation sector especially in the Caribbean. While membership for other industry service suppliers and tourism attractions was possible under CHTA, the addition of the word Tourism is more representative of the Association and its membership.
CHTA is headquartered in Miami, Florida. The Association is governed by a board of directors elected by the member national hotel associations, according to their size. Two directors are elected to represent airlines, five to represent other allied members, one to represent chain hotels, and one each to represent the Caribbean Society of Association Executives (CSHAE), the Caribbean Association of Industry and Commerce (CAIC), the Caribbean Council (CC), and the Caribbean-Central American Action (CCAA). The Caribbean Tourism Organization (CTO) appoints three representatives to the CHTA board.
As a result of the complete range of initiatives, CHTA has become over time the recognized representative of the Caribbean hospitality industry, as well as THE private sector developmental partner by international agencies active in the region, such as the European Union, the InterAmerican Development Bank, the Organization of American States, and the United States Agency for International Development.
2018 – 2020 Patricia Affonso-Dass, Barbados 2015 – 2018 Karolin Troubetzkoy, St. Lucia 2014 – 2015 Emil Lee, St. Maarten 2012 – 2014 Richard Doumeng, USVI 2010 –2012 Josef Forstmayr, Jamaica 2008 – 2010 Enrique de Marchena Kaluche, Dominican Republic 2006 – 2008 Peter Odle, Barbados 2004 – 2006 Senator Berthia M. Parle, MBE, St. Lucia 2002 – 2004 Simón B. Suárez, Dominican Republic
2000 – 2002 Ralph Taylor, Barbados 1998 – 2000 Edward Malone, Aruba 1996 – 1998 John Jefferis, Bermuda 1994 – 1996 Sir Royston Hopkin, KCMG, Grenada 1992 – 1994 Michael Williams, Bahamas 1990 – 1992 Chris Sharpless, USVI 1988 – 1990 Alfred Taylor, Barbados 1986 – 1988 Ed Sheerin, Antigua 1984 – 1986 Heinz Simonitsch, Jamaica 1982 – 1984 George Myers, Bahamas
1980 – 1982 Howard Hulford, Antigua 1980 Tony Mack, BVI 1978 – 1980 Martin Donawa, Barbados 1976 – 1978 Anders Wiberg, Bahamas 1974 – 1976 Jack Gold, Jamaica 1972 – 1974 Jim Pepperdine, USVI 1970 – 1972 Earl Smith, Barbados 1965 – 1970 Osmund Kelsick, Antigua 1964 – 1965 Henry Steeber, Aruba 1962 – 1964 George Cummings, Puerto Rico