The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions
By Max Starkov and Mariana Safer, HeBS digital Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple strategies to increase bookings on their own websites, from loyalty member-only rates, special incentives, unique packages found […]