Hotel Benchmarking in the Caribbean
Written by STR Hotel benchmarking provides hoteliers with the necessary data to measure and analyze their hotel’s performance against industry competitive sets. That data also helps hoteliers determine where and when property improvements are needed as well as precisely understand market share gains and losses. Data provided through benchmarking allows hoteliers to quickly identify market […]
St. Lucia’s “Together we are Stronger” Gala
The St. Lucia Hotel & Tourism Association is planning a black-tie fundraising Gala with proceeds to go to the islands most affected by the recent hurricanes. It is times like this, that we must come together as One Caribbean to support each other. The event, under the theme “Together we are Stronger” is held in […]