The Next Competitive Advantage Isn’t More Technology. It’s Better Connected Technology.
*This article is contributed by GAIN, CHTA’s Strategic Partner in 2026. Over the last decade, hotels have invested heavily in technology. Booking engines, revenue management systems, CRM platforms, guest messaging tools, digital check-in, AI assistants. The list keeps growing. But despite all these investments, many hotel teams are still dealing with the same everyday frustrations: […]