Written by Catlyn Origitano, Sojern
Having a competitive digital marketing strategy isn’t just for big hotel brands. Sojern’s Guide to Boutique Hotel Marketing offers small teams the guidance necessary to make a big marketing impact. Here are 3 ways to ‘get’ a strong digital marketing strategy:
Get socially savvy. Want to hear and respond to complaints or compliments? Want to know what people love about your brand? Many of these conversations take place online—and primarily on social channels. Reaching out and connecting with guests about their complaints and compliments in real-time is an effective tactic for managing their experiences.
Use tech like Buffer to schedule your social media posts and monitor your mentions all in one place. Best of all, they each have free versions so you can save time and money while still being socially savvy.
Get mobile. According to our 2017 Hotel Report, mobile makes up 20-30% of hotel searches on any given day. Moreover, mobile queries for hotels are up as much as 23% year-over-year growth, depending on the hotel segment.
Mobile is now key in the hotel guest’s path to purchase. Therefore, it’s important to have an effective mobile strategy, from a mobile-friendly website, to advertising in engaging formats, to ensure those mobile searches turn into bookings.
Get technical. Many of today’s guests are tech-savvy travelers, and hotels need to stay ahead of the tech curve to keep up with guests’ needs. 54% of hotels will spend more money on technology this year, focusing on payment security, room technology, and mobile engagement.
Consider, for example, using text messages to reach guests in real-time to handle their requests, inform them of daily specials, and ensure they are enjoying their experience.
Competing with large teams and large budgets doesn’t have to be an insurmountable challenge. Instead, focus on a few key digital strategies that will have the biggest impact and make those a priority.