Hotel marketers have never seen such rapid and overwhelming change like the one happening in social media. However, there are ways to approach the social media universe that will help maintain perspective in the face of all that change. The  growing dominance of mobile for social media means hotel marketers should create content and write copy with a “mobile-first mentality.”

In 2016, we believe user-generated content (UGC) will remain king. UGC provides an authentic glimpse into what it’s like to experience a destination. For the nine tips, click here (Source: Hotel News Now).