CHTA has formed a strategic partnership with the global hotel industry’s leading cloud platform, SiteMinder, to provide member hotels market-leading channel management for more effective online distribution and revenue optimization. The strategic partnership will see CHTA collaborate with SiteMinder to strengthen knowledge and innovation within the region’s hotels, namely via educational sessions at the Caribbean Hospitality Industry Exchange Forum (CHIEF) and Caribbean Travel Marketplace, joint webinars, and educational resources sharing industry best practices and trends. For more click here.