The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions
By Max Starkov and Mariana Safer, HeBS digital Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple strategies to increase bookings on their own websites, from loyalty member-only rates, special incentives, unique packages found […]
Sojern’s 2016 Caribbean Insights
Written by Ashley Proceviat, Sojern As 2016 draws to a close, Sojern reviews the travel and tourism trends that made their mark on the Caribbean. A top emerging market for North Americans this year was Cuba. Travel interest rose 67% year over year for Americans, and 50% for Canadians, according to our North America Travel […]
The 7th Tourism Outlook Seminar (TOS) Comes to Jamaica
The 7th Tourism Outlook Seminar (TOS) takes place under the theme “Tourism: Navigating Global Changes for Continued Growth” from December 6 – 8, 2016 at the Montego Bay Convention Centre. TOS is a forum for Jamaican and regional tourism stakeholders to share ideas, examine best practices and discuss strategies for advancing Caribbean tourism. Speakers will […]
Boost Hotel Revenues with Outdoor Activities
By SteadyVu What makes a hotel stand out from others? According to Travel & Leisure Magazine, it comes down to three factors: a killer location, impeccable design, and the ability to bring something totally new to the table for guests to enjoy. Reviews on Trip Advisor.com further suggest that prospective guests’ most frequent requests when […]
Families Clamor to the Caribbean for the Holidays
By Catlyn Origitano, Sojern We may not want to admit it, but it’s time to look forward to the holidays and the burst of travel that comes with it. In order to take the temperature on Caribbean holiday travel, we here at Sojern looked forward to December travel planning from the US to the Caribbean, […]
Top Trends in Designing for Luxury Travelers
Luxury travel is growing faster and stronger than ever before, outpacing projections of overall travel growth rates and growing fastest in the entire luxury goods and services industry. For those in the luxury hospitality industry, this is no surprise and great news! The luxury traveler, however, is known to be the most discerning guest and […]
Haiti Continues to Receive Visitors for Business and Leisure
The Ministry of Tourism of Haiti, the Haiti Tourism Association (ATH) and the National Network of Solidarity Tourism Operators (RENAPROTS) wishes to express their sympathies to all the victims of Hurricane Matthew that severely affected the southern peninsula of Haiti and to inform all international partners and persons interested in visiting their beautiful destination of […]
Challenges Faced by the Caribbean Travel and Tourism Sector
This September at the Caribbean Council of Ministers and Commissioners Mr. David Scowsill President & CEO of the World Travel & Tourism Council offered outstanding insights regarding the Caribbean’s travel & tourism sector and the complex and ever-changing issues it faces. According to research provided by the World Travel & Tourism Council (WTTC): The travel […]
Learn your ABC’s: Tell Me What You Do in 30 Seconds
In a digital era, building one-on-one relationships and networking is as important as it ever was. It is a clear and easy way to stand out amongst the digital din. People don’t do business with business, they do business with people. The personal interaction is essential to business. That is why we encourage our members […]
4 Tips for Travel Marketers to Become Socially Savvy
By Sojern’s Catlyn Origitano There’s no denying social media’s success in driving travelers to dream, book, and stay. The Caribbean especially can benefit from an exceptional social media strategy—pictures of beautiful beaches and all-inclusive resorts can drive travelers to push that ‘purchase’ button. But social isn’t just for selling. If you want to get socially […]