“Oh Snap” – Why The Hospitality Industry Needs To Be On Snapchat
In the ever-changing world of social media, there is a driving new force that hoteliers shouldn’t ignore, and that platform is Snapchat. What began as the “picture disappearing app” in the summer of 2011, has quickly become one of the most unique forms of storytelling a brand can use. Should your hotel be utilizing Snapchat? […]
6 Winning Strategies for Your Hotel Instagram
At least 28% of our time is spent on social media. Instagram followers are also proven to be more easily engaged than followers on other platforms, possibly because of the lack of distractions. Instagram is, in many ways, the ideal social platform for hotel marketing. Instagram is a place where visuals rule and distractions (outbound […]
Holy Snapchat! – Instagram Stories are Here
On August 2nd Instagram announced the launch of Instagram Stories, a feature that will let users string together multiple shots or videos into a slideshow that can be shared with friends. Users can type or draw on the images, and they will disappear after 24 hours… Does that sound a lot like Snapchat? That is […]
How Hotels Are Luring Millennials In The Era Of Airbnb
Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched traditional hotels in favor of Airbnb’s funky local lofts, treehouses and houseboats, some wondered if it would crush old-school […]
After Brexit: What Happens Next For The Caribbean?
In his latest column, David Jessop, consultant for The Caribbean Council, shares his thoughts on the potential impact Brexit will have on the Caribbean. “As far as the Caribbean is concerned, it is clear from the experts, politicians and officials that I have spoken to over the months since the campaign began, that significant uncertainties […]
Four Tactics to Take Your Hotel Operations into the Digital Age
Written by Sojern It’s time that hotel operations embrace the digital age and all the benefits it can bring for both hotel guests and hoteliers. Here are four steps to get you started: Update your amenities: 25% of leisure travelers rank free WiFi as a deciding factor when choosing a hotel. 66% of US travelers […]
CARPHA, Turks & Caicos Launch Tourism Health And Safety Program
In a response to ensure the health and safety of its visitors and residents, the Turks and Caicos Islands (TCI) in collaboration with the Caribbean Public Health Agency (CARPHA) launched the tourism health and safety program (THP), under TCI CARE. TCI is the first Caribbean country to officially launch the THP nationally, leading the way […]
ALTA: Caribbean Tourism Hindered By Taxes, Regulations
“The lack of air connectivity among the islands of the Caribbean remains one of the tallest barriers to unlocking the full potential of the region’s tourism market”, the head of the Latin American and Caribbean Air Transport Association (ALTA) said. “The islands of the Caribbean are more dependent on tourism than most other regions of […]
Beyond TripAdvisor Hotel Bookings: Tours And Restaurants On Track To Become $500 Million Business
TripAdvisor is evolving into a well-rounded travel planning and booking site. If hotel bookings on TripAdvisor eventually fall short of expectations it would be a big blow, but then tours and activities, restaurant reservations, vacation rentals, hotel metasearch and reviews can all play a role in taking up some of the slack. But a new […]
STR: 2016-17 U.S. School Breaks Will Shift Hotel Demand
STR’s 2016-17 School Break Report shows two significant school holiday shifts and a wide variance in overall U.S. school calendars.“It is important for hoteliers to understand how even a one- or two-day change in the start or end date of a school break can impact an entire week of demand,” said Chris Klauda, STR’s director […]