National Hotel and Tourism Association
15 Jan, 2018
The Value of an Event Sponsorship
By Press PR | Blog, Sponsorship | 0 Comments
It is a truth universally acknowledged that some marketing tactics are harder to measure than others. Among the most difficult are event sponsorships, which succeed in combining various marketing channels such as press, advertisement, television, radio, signage, logo placement and online reach. Most event sponsorship also includes associated “intangibles”- branded VIP parties, meet-and-greets with industry […]
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