The Next Competitive Advantage Isn’t More Technology. It’s Better Connected Technology.
*This article is contributed by GAIN, CHTA’s Strategic Partner in 2026. Over the last decade, hotels have invested heavily in technology. Booking engines, revenue management systems, CRM platforms, guest messaging tools, digital check-in, AI assistants. The list keeps growing. But despite all these investments, many hotel teams are still dealing with the same everyday frustrations: […]
6 Warning Signs Your Independent Caribbean Hotel Has Outgrown Its PMS
Changing source markets, labor pressures and increasingly complex resort operations are raising the stakes for Caribbean hotel technology. By Bill Morris*This article is contributed by Maestro PMS, CHTA’s Strategic Partner in 2026. Photo courtesy of Maestro PMS. A property management system rarely fails overnight. More often, a hotel gradually outgrows its technology. Spreadsheets and workarounds […]
CHTA & 7 PILLARS JOIN FORCES TO PROVIDE NEW BUSINESS SOLUTIONS
7 Pillars Marketing on Demand Portal to Support Member Marketing Strategies MIAMI (May 7, 2019) – The Caribbean Hotel and Tourism Association (CHTA) has announced a new partnership with business solutions provider, The 7 Pillars of Digital Marketing , which is a partner company of Blueliner Marketing. 7 Pillars is a group of professional marketing […]
2016’s Authenticity Leads to 2017’s Sustainability
Written by OBM International We observed 2016 express itself as a year that travelers demanded authenticity from the hospitality industry. This includes the traveler seeking a real destination experience that exudes the respective culture, an expectation that the property is nestled into the environment rather than on top it, as well as special attention to […]
Caribbean Architectural Year in Review
Written by OBM International As 2016 draws to a close, surprising new data from the U.S. Department of Commerce has revealed that Americans have set international travel records despite terrorism, zika and ebola threats. With the travel industry showing no signs of slowing down, it is critical that we begin to anticipate future trends and […]
Top Trends in Designing for Luxury Travelers
Luxury travel is growing faster and stronger than ever before, outpacing projections of overall travel growth rates and growing fastest in the entire luxury goods and services industry. For those in the luxury hospitality industry, this is no surprise and great news! The luxury traveler, however, is known to be the most discerning guest and […]