The Caribbean Hotel and Tourism Association (CHTA) is committed to advancing the quality, sustainability and profitability of the tourism industry in the region. The CHIEF Awards have been established to recognize successful practices which CHTA member hotels and tourism-related enterprises have adopted in any of the following four categories in the post-pandemic period:

• BUSINESS OPERATIONS
• ENVIRONMENTAL SUSTAINABILITY
• HUMAN RESOURCES AND STAFFING
• SALES AND MARKETING

Who May Submit Nominations:

Nominations may be submitted by:

• • • A company that is a current active CHTA member or that of a fellow member of as National Hotel &Tourism Association
    • Ministry and Departments of Tourism
    • Travel Industry Partners (i.e. OTAs, Travel Intermediaries, trade press, etc.)
    • CHTA Strategic Partners and Sponsors
    • The General Public

What is the Selection Criteria?

A panel of judges representing top industry professionals in their respective areas will review all nominations and make their selections. A three stage judging process is as follows:

• • • Nominations are submitted to CHTA and subsequently endorsed by respective National Hotel and Tourism Association.
    • A panel of judges reviews each nomination.
    • Submissions are rated and three finalists with the overall winner are identified for each category.

Submissions will be rated on:

• • Approach Undertaken
  • Results Achieved

Application of Approach as a Best Practice

Note: We encourage visuals, videos, charts, graphs, etc. to be included to support the nomination.