Hoteliers to Get Insight into Competitive Financial Comparisons
THE CARIBBEAN (July 12, 2016) — Hoteliers participating in KPMG’s 2016 Caribbean Resort
Benchmarking Survey will gain valuable insight by comparing their own financial performance
against the industry’s norm in the region. KPMG, in collaboration with the Caribbean Hotel and
Tourism Association (CHTA), has launched the 2016 survey, designed to help owners, operators,
lenders and investors better understand the profile and performance of their Caribbean resorts.
The 2016 survey looks to build on the success of past surveys and provide additional insight into
the impact of the economic environment on the recent and forecasted future financial
performance of Caribbean resorts.
“We believe that individual resorts can benefit from regional benchmarks that allow them to
compare their own financial performance to industry performance regionally. Participants will
receive more detailed results than will be available in the publically available report,” according
to Gary Brough, Managing Director for KPMG, Turks and Caicos Islands, who heads KPMG’s
tourism group in the region.
CHTA’s CEO Frank Comito emphasized the importance of hotel participation in the research.
“Through the Benchmarking Study, resort owners and operators will be able to see where they
stand compared to their peers in the industry in key operational areas, with source marketing
strategies and in the utilization of various distribution channels,” states Comito. CHTA will post
the general findings from the study on the Tourism Data Resource Center section of its website.
KPMG and CHTA emphasized that they will maintain strict confidentiality over reported data,
indicating that all information will be presented on a consolidated basis only so that no
property’s individual results will be identifiable.
The survey is being launched this week to all CHTA hotel members. Details about how hotels
can participate and benefit from the findings can be provided by contacting Gary Brough at
email@example.com or James Savory at firstname.lastname@example.org.
The full consolidated findings of the study will be shared at CHTA’s Caribbean Hospitality
Industry Exchange Forum (CHIEF), which will be held Sept. 30 – Oct. 2, 2016 at El
Conquistador Resort, A Waldorf Astoria Resort in Puerto Rico.
Caribbean Hotel & Tourism Association
The Caribbean Hotel & Tourism Association (CHTA) is a federation of 32 National Hotel
Associations, with more than 600 member hotels and over 300 allied members. CHTA is the
largest representative of the private sector in the Caribbean hotel and tourism industry. We are
the voice of the Caribbean hospitality industry for the development of the region in the highly
competitive and sophisticated environment of international tourism. Today, tourism is widely
recognized as a pivotal industry in the economy of the region – and CHTA functions as the
common denominator for this industry in a region of diverse nationalities, languages and styles,
identifying mutual problems and marshaling the resources of the active and allied members to
devise solutions. CHTA represents all facets of the hospitality industry with more than 600
member hotels and over 300 allied members.
CHTA, including the events staged by the association, is supported by Strategic Partners AskMe
Inc., Clear Channel Airport Division, Interval International, JetBlue Getaways, MasterCard,
OBM International, SiteMinder, Tambourine and TravelZoo.
For more information, visit https://caribbeanhotelandtourism.com. Follow CHTA on
Facebook and Twitter.