The Memorandum of Understanding allows members to access finance and technology-related education on topics such as upscaling workforce automation and staffing, cryptocurrency, non-fungible tokens (NFTs), and cybersecurity. These master classes are being developed by CHTA, while experts are to be supplied by HFTP.
CHTA members also will benefit from complimentary exhibits registration for HITEC North America, the world’s largest hospitality technology conference, to be held in Orlando, Florida from June 27 to 30, 2022.
CHTA President Nicola Madden-Greig said that being technologically astute in today’s rapidly changing and challenging business environment is central to a robust tourism rebound in the Caribbean. “We must be au courant in leveraging technological tools in driving operational efficiency, executing strong marketing campaigns as well as delivering new customer experiences,” the CHTA president reiterated.
Like CHTA, HFTP leverages its experts, networks, research, certification programs, information resources and conferences and events to benefit its members. HFTP also owns the world’s only hospitality-specific search engine, PineappleSearch.com, which centralizes highly fragmented industry information into a single, free-to-use platform.
“The strength of HFTP relies greatly on the reach of its global network, collectively building a broad knowledge base by sharing expertise and resources,” said HFTP CEO Frank Wolfe. “Partnering with CHTA and the Caribbean, a region well-known for its hospitality industry, is a significant step to connecting our shared efforts to support education and innovation.”
Ledesma envisions members of the two associations learning from one another and identifying new avenues for collaboration as the travel and tourism sector emerges from the ongoing pandemic.
“For the first time ever, Caribbean-based hospitality tech entrepreneurs will get to participate in this competition with the application fee waived. This is a great opportunity for our members and we look forward to more opportunities like this through our partnership with HFTP,” he said.