Online travel distribution is growing at a faster pace than the entire travel market as a whole. Today’s challenge is the extent to which the online market has matured. The online booking options for today’s traveler are astounding. At any given moment, travelers have a multitude of booking options at their fingertips. Because of this, hoteliers are feeling more pressure than ever to cut distribution costs while simultaneously expanding their reach, leaving many wondering how they can achieve more with less and meet (or exceed) their KPI targets in an already hyper-competitive market. In other words, they’re looking for “something better” to increase sales and revenue with less risk.
Download SiteMinder’s FREE eBook “How to diversify your hotel’s distribution strategy”, and learn tips and insight into the many distribution initiatives available to increase revenue and profit at your hotel.
With this eBook, you will learn to:
• Balance out your distribution channel mix
• Understand every channel – online and offline
• Build visibility over all your revenue channels
• Understand your guests mix – domestic and international
• Get started with your market research
• Work with the new emerging channels