Leverage actionable insights to drive growth by understanding travel spend dynamics in your market. The Destination Insights Report is an aggregated analysis of a Destination Market’s origination of tourism spending, including a spending profile for each identified Origination countries.
What will I get out of it?
Audiences offers a methodology that identifies audience segments with higher statically probability to purchase within a define category. Gain insights into transaction-based audience segments for targeting by merchants and agencies. Digital Audiences are sold through online ad networks and data exchanges, and are available in Digital, Social, Email and DM channels.
What will I get out of it?
Customer Data Enhancement enriches a merchant customer file with 360° purchase and behavioral insights providing a clearer picture of a merchant’s customer loyalty, behavior and upside potential. The merchant provides necessary anonymized transaction & store location information to Mastercard. Mastercard then runs Inferred Matching Methodology (IMM) to link customer data to Mastercard data warehouse and applies purchase insights.
What will I get out of it?