The Antigua Hotels and Tourist Association (AHTA) engaged representatives from various entities in the tourism industry and the Antigua and Barbuda Hospitality Training Institute (ABHTI) in a “Social Media Marketing for Tourism” workshop. A packed class of socialites learned how to leverage various social media platforms to boost engagement, drive traffic and increase direct bookings.

Participants hailed from South Point, Jumby Bay Rosewood Resorts, Curtain Bluff Resort, Ellen Bay Cottages, Galley Bay Resort and Spa, Indigo Events, the Antigua and Barbuda Tourism Authority and Goddard Catering among others. The representatives’ experience in the field varied from customer service to marketing and culinary services.