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Emergency management, once the exclusive domain of official channels, is now turning to social media to reach more people in less time. Due to its broad appeal and ability to quickly disseminate information, social media has become an indispensable and game-changing tool in the face of natural disasters and emergency situations. Social media tools allow […]
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Written by STR Hotel benchmarking provides hoteliers with the necessary data to measure and analyze their hotel’s performance against industry competitive sets. That data also helps hoteliers determine where and when property improvements are needed as well as precisely understand market share gains and losses. Data provided through benchmarking allows hoteliers to quickly identify market […]
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The St. Lucia Hotel & Tourism Association is planning a black-tie fundraising Gala with proceeds to go to the islands most affected by the recent hurricanes. It is times like this, that we must come together as One Caribbean to support each other. The event, under the theme “Together we are Stronger” is held in […]
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Two years after the first outbreak of Zika in the Caribbean, the invasion of this mosquito-borne virus has reduced significantly. While health officials have reported a decrease in the number of suspected and confirmed cases, it is important to note that the virus is still present within our communities. In light of this, the Caribbean […]
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