Comparing Social Media Management Tools for Hotels
Written by Ian-Michael Farkas, Local Measure Tool fatigue is a reality for many and the practice of being always-on also means that there is never any down time for teams managing social media. The most simplistic view of social media management is a platform-centric one, that is to say people are either ‘Facebooking’, ‘Tweeting’ etc. […]
The Shift from Subject Search to Social Search
Written by Sara Lynn Burnett, Coral Range New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we […]
If Your Website Was An Employee, Would You Fire It?
Written by Shri Lildharrie, hebdigital A Caribbean hotelier recently asked me an extremely on-point question: “How do I get more direct bookings and not be so dependent on OTAs?” This hotelier understood that their small hotel can’t possibly go head-to-head with the big guys, but still wanted to get a larger slice of the pie […]
Styling the Caribbean
Written by Ruud Zegwaart, LOT1038 The Luxury Traveler is willing to spend more to enjoy more while on vacation. They are demanding. From where they will stay to where they will dine. Minimum 4 or 5-star accommodation, with a boutique feeling. But sometimes even this is not enough. They want to feel like their room […]
How Climate Change Is Affecting Tourism
Written by Travel Pulse Climate change is of great concern for the tourism industry and there are several reasons why, as illustrated in a new report from GreenBiz. “More than many other industries, tourism relies on a stable climate, whether attracting customers to lavish lakes, bountiful beaches or majestic mountains,” notes Mike Hower. More extreme […]