3 Luxury Travel Trends & Tips
Written by Sojern Spacious rooms, high-touch amenities and a relaxing spa—a luxury vacation is a bucket list item for many travelers. Sojern’s latest Hotel Report shows the latest and greatest travel trends around hotel search and booking behavior, including the luxury segment. Here are three of the biggest findings: Boutique hotels on the rise: Large […]
Digital Marketing for Experiential Tourism
Written by Local Guest Experiential Tourism is a global movement where the traveler is looking to connect with the destination on a local and genuine level through their culture, history and overall offering. Some experts contribute the shift from massive, cookie-cutter travel packages to real and authentic experiences to the rise of social media and […]
3 Ways to Get a Strong Digital Marketing Strategy
Written by Catlyn Origitano, Sojern Having a competitive digital marketing strategy isn’t just for big hotel brands. Sojern’s Guide to Boutique Hotel Marketing offers small teams the guidance necessary to make a big marketing impact. Here are 3 ways to ‘get’ a strong digital marketing strategy: Get socially savvy. Want to hear and respond to […]
Multinational Travel Trends
Written by Expedia A new study commissioned by Expedia Media Solutions, the advertising arm of the Expedia group explores the motives and behaviors of travelers across eight countries to uncover travel trends. The Multi-National Travel Trends study provides a snapshot of the preferences, priorities, attitudes and influences of online travelers from Australia, Canada, China, France, Germany, Japan, […]
Recovering from Hurricanes Irma, Jose and Maria: Rebuild Resources for Those in Need
Written by OBM International In the wake of Hurricanes Irma, Jose and Maria, hundreds of thousands of people in the Caribbean are left reeling from high force winds, flooding and rainfall that caused mass devastation. More than damage to individual properties, these natural disaster events disabled local infrastructures resulting in whole communities left without fresh […]
One Caribbean Family
The Caribbean Hotel and Tourism Association (CHTA) has launched a booking initiative that allows hotels across the region to help those who have been adversely impacted by Hurricanes Irma and Maria while also highlighting that more than 70 percent of Caribbean destinations have not been affected and are ready to welcome visitors as usual. CHTA’s […]
The Caribbean Tourism Recovery Fund
The travel and tourism industry has launched the Caribbean Hurricane Tourism Recovery Fund, uniting the Caribbean Hotel and Tourism Industry with the noted Tourism Cares organization, which has helped to lead private sector efforts globally following crisis. The fund will allow tourism industry stakeholders and friends of the region throughout the Caribbean and the world […]
Comparing Social Media Management Tools for Hotels
Written by Ian-Michael Farkas, Local Measure Tool fatigue is a reality for many and the practice of being always-on also means that there is never any down time for teams managing social media. The most simplistic view of social media management is a platform-centric one, that is to say people are either ‘Facebooking’, ‘Tweeting’ etc. […]
The Shift from Subject Search to Social Search
Written by Sara Lynn Burnett, Coral Range New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we […]
If Your Website Was An Employee, Would You Fire It?
Written by Shri Lildharrie, hebdigital A Caribbean hotelier recently asked me an extremely on-point question: “How do I get more direct bookings and not be so dependent on OTAs?” This hotelier understood that their small hotel can’t possibly go head-to-head with the big guys, but still wanted to get a larger slice of the pie […]