Commercial Restoration: Key to Reopening Businesses After Natural or Man-made Disasters
Written by Cotton International, CHTA Member The recent events that have impacted the Caribbean have emphasized the importance of companies being prepared to face damages or losses. Almost a year after the most devastating atmospheric phenomenon recorded in recent history, many businesses are still struggling to return their operations to normalcy, either because of adjustments […]
Why Use Influencer Marketing for Travel and Tourism?
Written by Blueliner Marketing, CHTA Member The digital landscape is brimming with opportunities to get your brand’s best message into the eyes, ears, and collective hearts of every potential consumer with internet access. Wielding the internet as a tool, you can woo new customers with hi-res images of sun-drenched seashores on Instagram, or share beautifully […]
CHTA President Reflects on Progress Since Last Year’s Hurricanes
A year after Hurricanes Irma and Maria, I want to focus on the heroic manner in which the people of the Caribbean handled this terrifying experience. Their amazing resilience showed during and after both hurricanes as they began the challenging task of rebuilding their homes, their communities and their lives. From the ruins of nature’s […]
WORLD TOURISM DAY MESSAGE FROM THE CARIBBEAN HOTEL AND TOURISM ASSOCIATION
By Patricia Affonso-Dass President, Caribbean Hotel and Tourism Association The Caribbean’s tourism sector is uniquely important to economic and social life in the region, and the Caribbean Hotel and Tourism Association (CHTA) will indeed be celebrating World Tourism Day 2018 when it is launched in Budapest, Hungary on September 27. Apart from the importance of […]