At least 28% of our time is spent on social media. Instagram followers are also proven to be more easily engaged than followers on other platforms, possibly because of the lack of distractions. Instagram is, in many ways, the ideal social platform for hotel marketing. Instagram is a place where visuals rule and distractions (outbound links, invitations to play Candy Crush) are kept to a minimal. Analytics company Forrester went so far as to crowned it “the king of social media”: their research reveals that Instagram delivers 58 times more engagement on average than Facebook, and 120 times more than Twitter. That’s pretty dramatic. So how does your hotel make the most out of it’s Instagram account? Click here to read the complete article.