The Value of an Event Sponsorship
It is a truth universally acknowledged that some marketing tactics are harder to measure than others. Among the most difficult are event sponsorships, which succeed in combining various marketing channels such as press, advertisement, television, radio, signage, logo placement and online reach. Most event sponsorship also includes associated “intangibles”- branded VIP parties, meet-and-greets with industry […]
New Buyers are Coming to #CHTAMarketplace18
The Caribbean’s biggest and longest-running marketing event is around the corner, and everyone is getting ready to do a year’s worth of business in just 3 days. At this year’s Marketplace, get ready to meet 19 buyer companies, 4 of which are Meeting Incentive Convention and Event (MICE) Buyers. These buyers are coming from all […]
NEW CARIBBEAN JOBS BANK AIMS TO MATCH WORKERS WITH OPPORTUNITIES
Priority focus given to six destinations impacted by recent hurricanes MIAMI, Florida (January 10, 2018) – Sparked by the need to assist Caribbean tourism industry workers impacted by last fall’s hurricanes, the Caribbean Hotel and Tourism Association (CHTA) has created a “jobs bank” to match candidates with tourism-related employment opportunities. The jobs bank, which was […]
CARIBBEAN HOTELS REPORTING STRONG HOLIDAY SEASON
MIAMI (December 21, 2017) – Holiday travelers are escaping to the Caribbean, with hotels in most destinations not impacted by this year’s hurricanes reporting occupancies in excess of 90 percent over the holiday season. “More than 70 percent of the Caribbean was not impacted by hurricanes Irma and Maria and travelers are discovering the incredible […]
MAJOR SUPPORT FOR CARIBBEAN TRAVEL MARKETPLACE IN JANUARY
Officials encouraged by registration for key Caribbean business event SAN JUAN, PUERTO RICO (December 18, 2017) – The Caribbean Hotel and Tourism Association (CHTA) reports strong sponsor and delegate interest in the upcoming Caribbean Travel Marketplace to be held at the Puerto Rico Convention Center in San Juan. CHTA’s Director General Frank Comito said major […]
The Importance of a Committed Supply Chain Partnership to Recovery
Written by Cecilia Devenyi, Tropical Shipping A committed supply chain partner is essential to the rebuilding of hotels and other infrastructure on the islands following a natural disaster. When life-sustaining supplies are delivered in the immediate aftermath of a storm, employees, workers and other businesses are able to get up and running; hotels reopen sooner […]
Marketing with Experiential Travel in Mind
Written by Valentines Resort As 2017 draws to a close, it’s clear that Experiential Travel, a form of tourism in which people focus on experiencing a particular place by connecting to its history, people and culture, was a trend that continued to significantly shape the landscape of the travel and hospitality industry. A large segment […]
The Evolution of Email
Written by Scott Bacon, Miles Partnership Hundreds of experts in all aspects of email marketing recently gathered at the Email Evolution Conference in New Orleans, Louisiana, to explore new trends, technologies and innovations in Email Marketing. From content development to deliverability to SPAM compliance and more, the conference explored the complexities of people-based marketing and […]
A Caribbean Year in Review
Written by Ashley Proceviat, Sojern As 2017 draws to a close, Sojern reflects on the year that was and the travel and tourism trends that impacted the Caribbean. Extreme weather—an understatement—took its toll on much of the Caribbean this year, but there is cause for optimism. According to our latest Global Travel Insights report, Cancun […]
If Your Website Was An Employee, Would You Fire It?
Written by Shri Lildharrie, HebsDigital A Caribbean hotelier recently asked me an extremely on-point question: “How do I get more direct bookings and not be so dependent on OTAs?” This hotelier understood that their small hotel can’t possibly go head-to-head with the big guys, but still wanted to get a larger slice of the pie […]