Historical Travel Data: How to Use It to Attract More Travelers
History is a marketer’s best teacher, BUT only if the student uses what the past has taught them and gears their plan accordingly. A close examination of historical data on traveler preferences and behaviors can uncover great opportunities to drive incremental visitation for destinations in the Caribbean. Luckily, travel data-driven companies like Sojern can provide […]
Instagram Surpassed Twitter To Top Social Media Strategies
This year photo-centric Instagram eclipsed Twitter to claim more monthly active users than the microblogging platform. Besides having the highest user growth rate when compared to Facebook and Twitter, Instagram also has the most engaged community. According to Forrester, 4.21% of brands’ total followers have engaged with their content in comparison to 0.03% and 0.07% […]
Simple Guide to Email Targeting
By Guestfolio Sending targeted emails to your guests and subscribers isn’t just a pipe dream anymore, it’s happening all around us, and 2016 is the year for you to fully embrace it! As new technology solutions emerge that offer a single view of your customers it is easier than ever to engage your guests effectively. […]
How Millennials Will Change Travel By 2020
By 2020 or sooner, millennials might dominate the travel demographic. Hoteliers need to understand the nuances of this group of guests and be prepared with product and services that meet their needs and expectations. “The number of millennial travelers is significant and growing fast,” said Jason Dorsey, chief strategy officer of The Center for Generational […]
The Power Shift in Online Bookings
By David Chestler, SiteMinder Online distribution is growing faster than the entire travel market. Spurred by the internet economy, the desire for experiences once reserved for the elite, and the sheer volume of information that’s available to travelers makes the the world more accessible. But if we dig deeper, the broad accessibility of information isn’t […]
Caribbean Tourism Organization Declares 2016 ‘The Year Of Romance In The Caribbean’
With the start of the New Year comes the launch of a new initiative by the Caribbean Tourism Organization (CTO) – 2016 The Year of Romance in the Caribbean – which celebrates everything romantic about the region. Through the campaign, CTO, and its member countries along with CHTA and its member hotels will highlight the […]
2016’s Must Attend Events of the Year
In 2016, CHTA’s commitment to continuing professional education is stronger than ever. This year’s Taste of the Caribbean will take place on June 7 – 11, 2016 at the Hyatt Regency in Miami. In addition to the competitions, this year’s Taste of the Caribbean will offer new and exciting hands-on sessions for the Food and […]
Best Practices for Creating a Successful Year
Below are five new year business resolutions you should keep in 2016 to create a more successful business. Sell the Experience In a world where we are all inundated with data, products and promotions, the last thing your customers want is another sales pitch. No customer really wants to know about your product. They want […]