EDUCATION SELLS: How to Use Education Marketing To Increase Your Revenue
It is an age old adage: customers buy from people they like. While we don’t usually buy from people we dislike, there is one more dimension to this old saying. We buy from people we like and trust. Does this also apply when someone is deciding where to go on vacation? Absolutely. When a guest […]
CHTA and BHN Form Strategic Alliance
Burba Hotel Network (BHN) and CHTA have announced a strategic alliance with regards to the Caribbean Hotel & Resort Investment Summit (CHRIS). The goal of the alliance is to utilize our respective strengths to stimulate investment in the Caribbean hotel and tourism market via the CHRIS conference which takes place annually in Miami. “CHTA has […]
Zika Brief for Caribbean Travel Partners
The spread of Zika virus in the Americas, other tropical regions and most recently in Florida has understandably caused concern to both residents of and travelers to those areas. While ZIKA virus itself is described as a mild virus with only one in 5 persons showing any symptoms, a link of the virus to microcephaly […]
Discounted and Exclusive Professional Development Workshops Offered at CHIEF
CHIEF’s professional development sessions are priceless educational opportunities for all hospitality and tourism stakeholders to increase retention, challenge your leaders and rally your leaders-in-the-making. You will not find all of these three workshops offered anywhere else at these discounted rates, all under the same roof. They will take place on Friday, September 30, 2016 from […]
Global Travel Experts and Local Award-Winning Hoteliers Line Up for CHIEF 2016
This year’s Caribbean Hospitality Industry Exchange Forum (CHIEF) presenters include some of the industry’s biggest brands, including Marriott Hotels’ Diana Plazas, Vice President Brand, Marketing & Digital for Latin America & the Caribbean, as well as Veronica Stoddart, the former Travel Editor of USA Today who serves as Executive Editor in Residence at Percepture Travel […]
Dynamic rate marketing: Combining online marketing and campaigns with real-time hotel inventory and pricing
Written by Siteminder Hotels have been using the same forms of marketing their room rates for years. Room rates are either described as “beginning from $100 per night” or giving a rate range such as “ranging from $100 to $300 per night”. But today’s interconnected travelers want the specifics. Enter dynamic rate marketing, which allows […]
Flexible Design for Meeting Spaces
Written by OBM International Resort and hotel design is changing to accommodate the next evolution of the traveler. Properties are becoming more focused on how the design of their space can be flexible enough to accommodate a variety of events, depending on the travelers needs. Shared amenity space design now includes lobbies that double as […]
Is the Sustainable Hotel Industry More Relevant Than Ever?
It’s inevitable that the tourism industry contributes to carbon emissions and the slow-burning effects of climate change, whether it’s through airline travel, on-ground transportation, hotel operation, or food wastage. In fact, air traffic emissions alone contribute to about five percent of global warming, and the figure is expected to rise significantly with the increasing volume […]
Know How Guide to Sustainable Hotel Certification Schemes
This Know How Guide offers an introduction to sustainability certification for hotels. It will help you understand why you might seek certification and the key performance areas for sustainable hotel certification, as well as giving an overview of some of the most common certifications. In addition, this guide includes a spreadsheet that allows you to […]
Learn your ABC’s: Tell Me What You Do in 30 Seconds
In a digital era, building one-on-one relationships and networking is as important as it ever was. It is a clear and easy way to stand out amongst the digital din. People don’t do business with business, they do business with people. The personal interaction is essential to business. That is why we encourage our members […]