In the ever-changing world of social media, there is a driving new force that hoteliers shouldn’t ignore, and that platform is Snapchat. What began as the “picture disappearing app” in the summer of 2011, has quickly become one of the most unique forms of storytelling a brand can use. Should your hotel be utilizing Snapchat? If you’ve been searching for methods to reach millennials (and the growing demographics beyond), then the answer is YES. From a marketing standpoint, you need to be where the audience is, and the millennials are on Snapchat, watching a whopping eight billion photos and videos a day. Click here for the full Hotel Online article.