Why video should be at the top of your content marketing strategy.

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CHTA Communications


Why video should be at the top of your content marketing strategy.

Written by Bill Panoff, PPI Group
When it comes to marketing, they say, “content is king.” And when it comes to content marketing, video content is becoming pure royalty. One only needs to look at YouTube, which launched in May 2005 and today has more than a billion users. In fact, the company states that every day people watch hundreds of millions of hours on YouTube and generate billions of views.

One of the primary reasons that video is so effective is the attention, engagement, and connection with customers. Video is able to quickly capture the attention of viewers and then continue to tell a story in an entertaining manner. What’s more is that the video is trackable and measurable.

It’s impossible to deny the rapid growth in video content’s popularity. In fact, according to Cisco, by 2017, video will account for 69% of all consumer Internet traffic. Successful companies have realized that a video that can be shared — whether online and/or via social media, email blasts, or otherwise — is invaluable to its overall marketing strategy. Many have already begun taking steps to increase its video content as part of its overall marketing strategy, looking to quality productions that create everlasting messages.

“The secret of a great video is being able to tell a story,” said Anthony Heywood, vice president, broadcast operations for PPI Group. “The secret of a great story is finding each company’s unique message and bringing that story to life through beautiful visuals and engaging narrative.”

Since videos have a huge potential reach, a creative and entertaining value, and are easily shared, now it the time for companies to “show, not tell” their brand message to the world’s billions of viewers.