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Viewing posts from : August 2016

Dynamic rate marketing: Combining online marketing and campaigns with real-time hotel inventory and pricing

By admin | Blog | 0 Comments

Written by Siteminder Hotels have been using the same forms of marketing their room rates for years. Room rates are either described as “beginning from $100 per night” or giving a rate range such as “ranging from $100 to $300 per night”. But today’s interconnected travelers want the specifics. Enter dynamic rate marketing, which allows […]

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Flexible Design for Meeting Spaces

By admin | Blog | 0 Comments

Written by OBM International Resort and hotel design is changing to accommodate the next evolution of the traveler. Properties are becoming more focused on how the design of their space can be flexible enough to accommodate a variety of events, depending on the travelers needs. Shared amenity space design now includes lobbies that double as […]

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Is the Sustainable Hotel Industry More Relevant Than Ever?

By admin | Blog, CAST Green Corner | 0 Comments

It’s inevitable that the tourism industry contributes to carbon emissions and the slow-burning effects of climate change, whether it’s through airline travel, on-ground transportation, hotel operation, or food wastage. In fact, air traffic emissions alone contribute to about five percent of global warming, and the figure is expected to rise significantly with the increasing volume […]

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Know How Guide to Sustainable Hotel Certification Schemes

By admin | Blog, CAST Green Corner | 0 Comments

This Know How Guide offers an introduction to sustainability certification for hotels. It will help you understand why you might seek certification and the key performance areas for sustainable hotel certification, as well as giving an overview of some of the most common certifications. In addition, this guide includes a spreadsheet that allows you to […]

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Learn your ABC’s: Tell Me What You Do in 30 Seconds

By admin | Blog, Industry News | 0 Comments

In a digital era, building one-on-one relationships and networking is as important as it ever was. It is a clear and easy way to stand out amongst the digital din. People don’t do business with business, they do business with people. The personal interaction is essential to business. That is why we encourage our members […]

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4 Tips for Travel Marketers to Become Socially Savvy

By admin | Blog, Industry News | 0 Comments

By Sojern’s Catlyn Origitano There’s no denying social media’s success in driving travelers to dream, book, and stay. The Caribbean especially can benefit from an exceptional social media strategy—pictures of beautiful beaches and all-inclusive resorts can drive travelers to push that ‘purchase’ button. But social isn’t just for selling. If you want to get socially […]

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The 3 Social Media Insights You Need to Know from Your Guest’s Data

By admin | Blog, Industry News | 0 Comments

Written by Local Measure Did you know that… Influencers and travel bloggers user generated content can motivate travel behaviour and build brand loyalty There is a 40% higher probability of turning guests into social advocates when you interact and engage with them during stay Location data can surface up 4 x times more feedback from […]

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