GLOBAL TRAVEL EXPERTS LINING UP FOR CHIEF CONFERENCE IN PUERTO RICO
MIAMI (August 30, 2016) – Some of the world’s leading travel, tourism and hospitality experts will be participating in the upcoming Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Hospitality Industry Exchange Forum (CHIEF) slated for the El Conquistador Resort in Puerto Rico from September 30 to October 2, 2016. “There is a tremendous amount of expertise, […]
CARIBBEAN TOURISM BUSINESSES MUST ADAPT TO SUCCEED
MIAMI (August 17, 2016) – The President of the Caribbean Hotel and Tourism Association (CHTA), Karolin Troubetzkoy sees the upcoming Caribbean Hospitality Industry Exchange Forum (CHIEF) as an opportunity for hotels and tourism-related businesses to take stock and to “open our eyes to the bigger picture, which is so important if we want to succeed […]
Dynamic rate marketing: Combining online marketing and campaigns with real-time hotel inventory and pricing
Written by Siteminder Hotels have been using the same forms of marketing their room rates for years. Room rates are either described as “beginning from $100 per night” or giving a rate range such as “ranging from $100 to $300 per night”. But today’s interconnected travelers want the specifics. Enter dynamic rate marketing, which allows […]
Flexible Design for Meeting Spaces
Written by OBM International Resort and hotel design is changing to accommodate the next evolution of the traveler. Properties are becoming more focused on how the design of their space can be flexible enough to accommodate a variety of events, depending on the travelers needs. Shared amenity space design now includes lobbies that double as […]
Is the Sustainable Hotel Industry More Relevant Than Ever?
It’s inevitable that the tourism industry contributes to carbon emissions and the slow-burning effects of climate change, whether it’s through airline travel, on-ground transportation, hotel operation, or food wastage. In fact, air traffic emissions alone contribute to about five percent of global warming, and the figure is expected to rise significantly with the increasing volume […]
Know How Guide to Sustainable Hotel Certification Schemes
This Know How Guide offers an introduction to sustainability certification for hotels. It will help you understand why you might seek certification and the key performance areas for sustainable hotel certification, as well as giving an overview of some of the most common certifications. In addition, this guide includes a spreadsheet that allows you to […]
Learn your ABC’s: Tell Me What You Do in 30 Seconds
In a digital era, building one-on-one relationships and networking is as important as it ever was. It is a clear and easy way to stand out amongst the digital din. People don’t do business with business, they do business with people. The personal interaction is essential to business. That is why we encourage our members […]
4 Tips for Travel Marketers to Become Socially Savvy
By Sojern’s Catlyn Origitano There’s no denying social media’s success in driving travelers to dream, book, and stay. The Caribbean especially can benefit from an exceptional social media strategy—pictures of beautiful beaches and all-inclusive resorts can drive travelers to push that ‘purchase’ button. But social isn’t just for selling. If you want to get socially […]
The 3 Social Media Insights You Need to Know from Your Guest’s Data
Written by Local Measure Did you know that… Influencers and travel bloggers user generated content can motivate travel behaviour and build brand loyalty There is a 40% higher probability of turning guests into social advocates when you interact and engage with them during stay Location data can surface up 4 x times more feedback from […]
Let’s Get Social!
Written by HCP Aboard Publishing Digital marketing is constantly growing and evolving, especially when it comes to hospitality management. Here in the Caribbean, hotel brands are changing the game in digital marketing and social media in some of the most innovative ways. Here’s how: Mobile. Did you know that an average of 21% of hotel […]