“Oh Snap” – Why The Hospitality Industry Needs To Be On Snapchat

In the ever-changing world of social media, there is a driving new force that hoteliers shouldn’t ignore, and that platform is Snapchat. What began as the “picture disappearing app” in the summer of 2011, has quickly become one of the most unique forms of storytelling a brand can use. Should your hotel be utilizing Snapchat? […]

6 Winning Strategies for Your Hotel Instagram

At least 28% of our time is spent on social media. Instagram followers are also proven to be more easily engaged than followers on other platforms, possibly because of the lack of distractions. Instagram is, in many ways, the ideal social platform for hotel marketing. Instagram is a place where visuals rule and distractions (outbound […]

Holy Snapchat! – Instagram Stories are Here

On August 2nd Instagram announced the launch of Instagram Stories, a feature that will let users string together multiple shots or videos into a slideshow that can be shared with friends. Users can type or draw on the images, and they will disappear after 24 hours… Does that sound a lot like Snapchat? That is […]

How Hotels Are Luring Millennials In The Era Of Airbnb

Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched traditional hotels in favor of Airbnb’s funky local lofts, treehouses and houseboats, some wondered if it would crush old-school […]

Exclusive CHTA Hotel Member Discounts

CHTA is constantly growing in membership and this month we are happy to offer all our Hotel Members the opportunity to discover two brand new member Allied companies who are offering exclusive deals—TSA Solutions and Local Measure!  Both companies will be in attendance at CHIEF this year and they are looking forward to connecting and […]

USVIHTA Awards $15,000 in Scholarships to Six Students

The USVI Hotel and Tourism Association via the association’s Education and Training Fund awarded $15,000 in scholarships to six students during an awards ceremony on July 6. Students include Dyese Turnbull, sophomore at the University of the Virgin Islands, Sts. Peter & Paul Catholic High School graduate Michael Dinh, Charlotte Amalie High School graduate Akim […]

#NosTURismo

On July 22nd CHATA launched the fifth episode of “NosTURismo” which translated to English means OURtourism. The fifth episode features Yubi Kirindongo, Curaçaos own world renowned sculptor. CHATA captured his inspiring story about ”Yubisme” and various artworks he has displayed across the island. We all have a role and we all can benefit from this […]

CHTA Collaborates With KPMG On Benchmarking Study To Assess Hotel Industry’s Performance

Hoteliers participating in KPMG’s 2016 Caribbean Resort Benchmarking Survey will gain valuable insight by comparing their own financial performance against the industry’s norm in the region. KPMG, in collaboration with CHTA, has launched the 2016 survey, designed to help owners, operators, lenders and investors better understand the profile and performance of their Caribbean resorts. For […]

CHTA Official Visits Dominica

Frank Comito, CHTA’s CEO, was the Keynote Speaker during the Opening Session at the Dominica Hotel & Tourism Association (DHTA) Annual General Meeting. While in Dominica he was able to visit the Coulibistrie Primary School, one of the educational institutions restored after last year’s Tropical Storm Earl brought five inches of mud and considerable damage […]

CHTA Officials Address Caribbean Tourism Industry Challenges

On August 4th, CHTA officials addressed the theme of Creating Success Amid Constant Change: The Caribbean Tourism Industry’s Challenge. The event was attended by Caribbean and diaspora press that  gathered at the Hyatt Regency Miami. Among the many issues addressed during the press conference, President Karolin Troubetzkoy, COO Vanessa Ledesma-Berrios and CMO Matt Cooper agreed […]