The CHTA Technology Task Force introduces the region’s first AI Transformation Guide for Caribbean Tourism. This guidebook offers valuable insights and strategies to help industry leaders integrate AI into tourism, driving innovation and technological progress.
The AI Transformation Guide for Caribbean Tourism, led by the CHTA Technology Task Force, marks a major advancement in the region’s tourism sector. As the first guidebook of its kind released by a regional Hotel and Tourism Association, it provides industry stakeholders with essential insights and strategies for integrating AI into their operations. Authored by Christus Gill with AI support, this resource builds on the World Travel and Tourism Council’s (WTTC) foundational guide, adapting it to the specific needs of Caribbean tourism.
The guide covers Generative AI and other AI technologies, offering practical advice and solutions tailored to the Caribbean’s hospitality and tourism sectors. It explains the benefits of adopting AI while addressing challenges and ethical concerns that may arise. The CHTA Technology Task Force also plans to release a follow-up guidebook featuring case studies from Caribbean hotels and tourism companies that have successfully implemented AI, making this guide an essential tool for industry leaders looking to embrace the future of travel.