Transformational Travel: the Next Big Holiday Travel Trend

Gone are the days when a holiday vacation was limited to a trip to grandma’s house or a quick road trip to a nearby town. Travelers in 2017 are worldly. They want to travel farther, experience more, and ultimately be changed by their wanderlust. According to leading luxury travel experts from Virtuoso Travel Week in […]

LEADING HOTEL AND DIVE GROUPS AGREE ON CARIBBEAN COLLABORATION

ORLANDO, FL (November 4, 2017) – The Caribbean Hotel and Tourism Association (CHTA) and the Diving and Equipment Marketing Association (DEMA) have agreed to work together to enhance the attractiveness of Caribbean destinations to diving enthusiasts. A Memorandum of Understanding between the two nonprofit organizations commits them to advocating for coral reef protection, more coral […]

CHTA SHARES ‘ONE CARIBBEAN FAMILY’ INITIATIVE WITH SOUTH FLORIDA DIASPORA

MIAMI (October 26, 2017) – Caribbean Hotel and Tourism Association (CHTA) President Karolin Troubetzkoy told Caribbean-American residents in South Florida that the response to the trade association’s recently launched One Caribbean Family initiative has been extremely encouraging. The initiative allows hotels across the region to help those who have been adversely impacted by Hurricanes Irma […]

CARIBBEAN TRAVEL MARKETPLACE STILL ON FOR SAN JUAN

CHTA voices confidence in Puerto Rico readiness by January and urges industry support MIAMI (October 21, 2017) – Puerto Rico will host the Caribbean’s largest tourism marketing event in San Juan from January 30 to February 1, 2018, as officials work rapidly to prepare hotels and meeting facilities impacted by the recent hurricanes. “In rolling […]

Social Media: the Next Generation of Disaster Response

Emergency management, once the exclusive domain of official channels, is now turning to social media to reach more people in less time. Due to its broad appeal and ability to quickly disseminate information, social media has become an indispensable and game-changing tool in the face of natural disasters and emergency situations. Social media tools allow […]

Hotel Benchmarking in the Caribbean

Written by STR Hotel benchmarking provides hoteliers with the necessary data to measure and analyze their hotel’s performance against industry competitive sets. That data also helps hoteliers determine where and when property improvements are needed as well as precisely understand market share gains and losses. Data provided through benchmarking allows hoteliers to quickly identify market […]

St. Lucia’s “Together we are Stronger” Gala

The St. Lucia Hotel & Tourism Association is planning a black-tie fundraising Gala with proceeds to go to the islands most affected by the recent hurricanes. It is times like this, that we must come together as One Caribbean to support each other. The event, under the theme “Together we are Stronger”  is held in […]

Caribbean islands ravaged by Hurricane Irma vow to come back stronger than ever

SOURCE ARTICLE: FOX News St. John, once dubbed the jewel of the Caribbean, was left looking like a devastated wasteland after Hurricane Irma ripped through it. The storm also destroy 90 percent of St. Martin and left the once glamorous and exclusive resort town of St. Barts a tattered mess. But the survivors left behind […]

Hurricane Tourism Recovery Fund Launched

SOURCE ARTICLE: Travel Press The travel and tourism industry has launched a Caribbean Hurricane Tourism Recovery Fund, uniting the Caribbean Hotel and Tourism Industry with the noted Tourism Cares organization, which has helped to lead private sector efforts globally following crisis. The fund allows tourism industry stakeholders and friends of the region throughout the Caribbean […]

Hurricane Irma: Caribbean Tourism Recovery Fund set up

SOURCE ARTICLE: Travel Weekly A Caribbean Tourism Recovery Fund has been set up to aid destinations devastated by Hurricane Irma. Priority will be given to assisting areas most severely impacted, including Anguilla, the southern Bahamas, Barbuda, the British Virgin Islands, St Barts, St Maarten-St Martin, the Turks and Caicos Islands, and the US Virgin Islands. […]