Caribbean Travel Marketplace Attracts 19 New Buyer Companies
This year Caribbean Travel Marketplace attracted 19 new buyer companies as a result of our concerted efforts to target wholesalers in emerging destinations as well as tour operators specializing in niche markets. We were successful in expanding our existing portfolio of global operators and welcomed the following new companies: Bahamas – BahamaGo Belgium – ID […]
Join February’s Photo Challenge!
We want to keep the love going! Starting February 15th, the day after Valentine’s day, share one picture a day of all the ways we show love and appreciation in the Caribbean. February 15 – Your Customers & Guests February 16 – Your Team February 17 – The Environment February 18 – Your Community February […]
Baby Boomers: The Untapped Billion Dollar Romance Market
Romance travel is one of the travel industry’s fastest-growing and most profitable year round niches. Romance packages facilitate upgrades in rooms and services, often involve group bookings and come with the increased possibility of future stays. Fortunately, romance travel is about more than just weddings and honeymoons. Many romantic milestones are celebrated with trips abroad. […]
Lawrence Tuck Joins Four Seasons Resort Nevis As Resort Manager
Four Seasons Resort Nevis today announced the appointment of Lawrence “Larry” Tuck to Resort Manager. With more than 20 years of experience, Mr. Tuck joins the award-winning Resort just in time for its 25th anniversary celebration throughout 2016. Canadian-born Mr. Tuck was most recently the Resort Manager of the Hilton Seychelles Labriz Resort and Spa. […]
How The Islands That Will Be Destroyed By Climate Change Won A Victory In Paris
The 1.5 degree target was pushed for by the people who most desperately need it—because their homes are the most threatened. Dr. Hugh Sealy is sitting in his office in Grenada, looking out at a Caribbean bay and contemplating the work that lies ahead of him. Just about a week ago, at the climate treaty […]
United Airlines Launches New Caribbean Routes
United Airlines has completed the launch of several new routes to the Caribbean. Late last month, the carrier launched its first flight from Newark to St. Kitts, a direct flight operating weekly on Saturdays. United has also launched two new nonstop flights to St. Lucia, coming in response to increased demand from the U.S. market […]
Delta Adds New Flights To The Bahamas
Delta has significantly expanded its service to the Out Islands of the Bahamas. The carrier launched a new twice-weekly service from Atlanta to Eleuthera and Marsh Harbor, Abaco in the Bahamas. The company has also increased its service to Georgetown in the Exumas from three times a week to daily service. For details, click here(Source: […]
9 Social Media Tips For 2016
Hotel marketers have never seen such rapid and overwhelming change like the one happening in social media. However, there are ways to approach the social media universe that will help maintain perspective in the face of all that change. The growing dominance of mobile for social media means hotel marketers should create content and write […]
Historical Travel Data: How to Use It to Attract More Travelers
History is a marketer’s best teacher, BUT only if the student uses what the past has taught them and gears their plan accordingly. A close examination of historical data on traveler preferences and behaviors can uncover great opportunities to drive incremental visitation for destinations in the Caribbean. Luckily, travel data-driven companies like Sojern can provide […]
Instagram Surpassed Twitter To Top Social Media Strategies
This year photo-centric Instagram eclipsed Twitter to claim more monthly active users than the microblogging platform. Besides having the highest user growth rate when compared to Facebook and Twitter, Instagram also has the most engaged community. According to Forrester, 4.21% of brands’ total followers have engaged with their content in comparison to 0.03% and 0.07% […]