Waking the Sleeping Giant
Written by Jake Kheel, Grupo Puntacana Foundation While preparing for the panel, “Tourism and Sustainability: Threats, Risks, Opportunities and Challenges” at the recent Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Tourism in Jamaica, I realized one of the biggest threats the tourism industry faces today is the environmental and social cost of our […]
Mark your Calendar for CHTA’s Summer Events
Summer 2018 will bring the Caribbean hospitality and tourism industry back to Miami, for more networking, learning, delicious Caribbean cuisine and lots of fun surprises. The Caribbean Hospitality Industry Exchange Forum (CHIEF) June 22-24, 2018 Hyatt Regency Miami, USA www.chtachief.com CHIEF is the premier educational forum for Caribbean hospitality and tourism professionals. CHIEF is where […]
The Value of an Event Sponsorship
It is a truth universally acknowledged that some marketing tactics are harder to measure than others. Among the most difficult are event sponsorships, which succeed in combining various marketing channels such as press, advertisement, television, radio, signage, logo placement and online reach. Most event sponsorship also includes associated “intangibles”- branded VIP parties, meet-and-greets with industry […]
New Buyers are Coming to #CHTAMarketplace18
The Caribbean’s biggest and longest-running marketing event is around the corner, and everyone is getting ready to do a year’s worth of business in just 3 days. At this year’s Marketplace, get ready to meet 19 buyer companies, 4 of which are Meeting Incentive Convention and Event (MICE) Buyers. These buyers are coming from all […]
The Importance of a Committed Supply Chain Partnership to Recovery
Written by Cecilia Devenyi, Tropical Shipping A committed supply chain partner is essential to the rebuilding of hotels and other infrastructure on the islands following a natural disaster. When life-sustaining supplies are delivered in the immediate aftermath of a storm, employees, workers and other businesses are able to get up and running; hotels reopen sooner […]
Marketing with Experiential Travel in Mind
Written by Valentines Resort As 2017 draws to a close, it’s clear that Experiential Travel, a form of tourism in which people focus on experiencing a particular place by connecting to its history, people and culture, was a trend that continued to significantly shape the landscape of the travel and hospitality industry. A large segment […]
The Evolution of Email
Written by Scott Bacon, Miles Partnership Hundreds of experts in all aspects of email marketing recently gathered at the Email Evolution Conference in New Orleans, Louisiana, to explore new trends, technologies and innovations in Email Marketing. From content development to deliverability to SPAM compliance and more, the conference explored the complexities of people-based marketing and […]
A Caribbean Year in Review
Written by Ashley Proceviat, Sojern As 2017 draws to a close, Sojern reflects on the year that was and the travel and tourism trends that impacted the Caribbean. Extreme weather—an understatement—took its toll on much of the Caribbean this year, but there is cause for optimism. According to our latest Global Travel Insights report, Cancun […]
If Your Website Was An Employee, Would You Fire It?
Written by Shri Lildharrie, HebsDigital A Caribbean hotelier recently asked me an extremely on-point question: “How do I get more direct bookings and not be so dependent on OTAs?” This hotelier understood that their small hotel can’t possibly go head-to-head with the big guys, but still wanted to get a larger slice of the pie […]
3 New Year’s Resolutions CHTA Members Need to Make in 2018
2017 brought along lots of dramatic changes and opportunities for the Caribbean hospitality and tourism industry. Along with the huge impact of climate change, the industry continues to face the challenges brought about by technology, political upheaval and meeting the ever-evolving needs of the global traveler. The following three top trends have been selected that will […]