2016’s Authenticity Leads to 2017’s Sustainability

Written by OBM International We observed 2016 express itself as a year that travelers demanded authenticity from the hospitality industry. This includes the traveler seeking a real destination experience that exudes the respective culture, an expectation that the property is nestled into the environment rather than on top it, as well as special attention to […]

It’s Good to be a Member

New CHTA Exclusive Member Discounts Taking advantage of exclusive CHTA Member discounts is a  great way to start off the new year. All of these discounts are available exclusively to members in good standing. If you are interested in offering a Member to Member exclusive benefit send an email with the details of the offer […]

Lessons Learned from Dealing with Zika

By El Conquistador, A Waldorf Astoria Resort Last year Puerto Rico’s tourism industry was affected by Zika more than any country in the Caribbean.  El Conquistador decided to take various steps to help overcome the negative publicity of Puerto Rico and provide peace of mind to customers.  We decided that communication to guests and public […]

Sojern’s Top 4 Marketing Best Practices for Making the Most of 2017

By Ashley Procevait, Sojern Sojern shares the top tips for your digital marketing campaigns in 2017, making it a breeze to draw guests to your destinations this year: 1) Don’t Wait Did you know that 39% of North American Q1 travel searches are for spring and summer travel? Planning for spring and summer travel starts […]

Resolutions to Serving our Customers Well

Written by Ainsworth Spence, FleetFare Despite our specialized expertise, we always trusted our instincts to make right decisions based on what we did successfully in the past. For 2017, just trusting our ‘gut’ won’t cut it, but what we hear and what’s in our hearts are very important. Delivery of excellent customer service is simply […]

New CHTA Members Only Section!

The CHTA Members Only section is getting an upgrade!  February will come with changes as CHTA will launch a brand new Members Only section within the CHTA website. The top features to look for are: Comprehensive Knowledge & Data Center: Organized by type of report and destination specific where applicable, in our expanded Knowledge and Data […]

New CHTA Members of 2016

The Caribbean Hotel and Tourism Association is proud to have welcomed 80 new members to the CHTA Family in 2016. Get to know our new members by clicking on their home pages below. New Allied Members 100 Digital Creativity, Inc. www.100-dc.com 12 South International LLC www.12southinc.com  A.B Consulting www.a-bconsulting.com  Adams Unlimited www.adams-pr.com  Aqua Mania Adventures www.stmaarten-activities.com  Azuzoo […]

The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions

By Max Starkov and Mariana Safer, HeBS digital Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple strategies to increase bookings on their own websites, from loyalty member-only rates, special incentives, unique packages found […]

Antigua and Barbuda Engages with UK Market at World Travel Market

Antigua and Barbuda has had a huge impact at World Travel Market in London over the first two days of the show.  The Antigua and Barbuda Tourism Authority has reported positive meetings and successful relationship building and there has been encouraging feedback from both the trade and media on activity over the past year. Tourism […]

CHATA MCB Breakfast Meeting AirBnB

The Curaçao Hotel and Tourism Association (CHATA) hosted its second breakfast meeting of 2016 at Santa Barbara Resort, sponsored by Maduro & Curiel’s Bank. The Breakfast meeting featured a presentation by Mr. Shawn Sullivan of AirBnB who explained the foundation and business model of AirBnB. AirBnB sees the Caribbean as an important market. They are […]