9 Social Media Tips For 2016
Hotel marketers have never seen such rapid and overwhelming change like the one happening in social media. However, there are ways to approach the social media universe that will help maintain perspective in the face of all that change. The growing dominance of mobile for social media means hotel marketers should create content and write […]
Historical Travel Data: How to Use It to Attract More Travelers
History is a marketer’s best teacher, BUT only if the student uses what the past has taught them and gears their plan accordingly. A close examination of historical data on traveler preferences and behaviors can uncover great opportunities to drive incremental visitation for destinations in the Caribbean. Luckily, travel data-driven companies like Sojern can provide […]
Instagram Surpassed Twitter To Top Social Media Strategies
This year photo-centric Instagram eclipsed Twitter to claim more monthly active users than the microblogging platform. Besides having the highest user growth rate when compared to Facebook and Twitter, Instagram also has the most engaged community. According to Forrester, 4.21% of brands’ total followers have engaged with their content in comparison to 0.03% and 0.07% […]
Simple Guide to Email Targeting
By Guestfolio Sending targeted emails to your guests and subscribers isn’t just a pipe dream anymore, it’s happening all around us, and 2016 is the year for you to fully embrace it! As new technology solutions emerge that offer a single view of your customers it is easier than ever to engage your guests effectively. […]
How Millennials Will Change Travel By 2020
By 2020 or sooner, millennials might dominate the travel demographic. Hoteliers need to understand the nuances of this group of guests and be prepared with product and services that meet their needs and expectations. “The number of millennial travelers is significant and growing fast,” said Jason Dorsey, chief strategy officer of The Center for Generational […]
Learn How to Get the Most Out of the Romance Travel Market
by Ask Me Weddings During Caribbean Travel Marketplace’s new educational sessions Marilyn Cairo, managing partner for Ask Me Weddings, a hospitality sales and marketing solutions leader specializing in Destination Weddings and Honeymoons, will be sharing her company’s best practices for securing more destination weddings in 2016. Join the “Weddings and Honeymoons: How Can You Maximize […]
The Power Shift in Online Bookings
By David Chestler, SiteMinder Online distribution is growing faster than the entire travel market. Spurred by the internet economy, the desire for experiences once reserved for the elite, and the sheer volume of information that’s available to travelers makes the the world more accessible. But if we dig deeper, the broad accessibility of information isn’t […]
Caribbean Tourism Organization Declares 2016 ‘The Year Of Romance In The Caribbean’
With the start of the New Year comes the launch of a new initiative by the Caribbean Tourism Organization (CTO) – 2016 The Year of Romance in the Caribbean – which celebrates everything romantic about the region. Through the campaign, CTO, and its member countries along with CHTA and its member hotels will highlight the […]
Applications Available For 2016 CHTA Education Foundation Scholarships
The CHTA Education Foundation (CHTAEF) is now accepting applications for its scholarship program through March 31, 2016. CHTAEF provides academic, professional development, tourism and hospitality teacher, work experience placements and internship awards to Caribbean nationals who demonstrate a strong commitment to the industry. CHTAEF scholarships range, on average, from $500 – $5,000 and are exclusively […]
Join the 2016 Curaçao Culinary Competitions
To form the Curaçao Culinary Team for Taste of the Caribbean, CHATA organizes the Curaçao Culinary Competitions to be held in February 2016. Different workshops are being organized; Bartender, Pastry and Chefs workshops. These workshops are for local Senior Chefs, Junior Chefs (till 21 years old), Pastry Chefs and Bartenders which work in CHATA hotels […]