Families Clamor to the Caribbean for the Holidays
By Catlyn Origitano, Sojern We may not want to admit it, but it’s time to look forward to the holidays and the burst of travel that comes with it. In order to take the temperature on Caribbean holiday travel, we here at Sojern looked forward to December travel planning from the US to the Caribbean, […]
Top Trends in Designing for Luxury Travelers
Luxury travel is growing faster and stronger than ever before, outpacing projections of overall travel growth rates and growing fastest in the entire luxury goods and services industry. For those in the luxury hospitality industry, this is no surprise and great news! The luxury traveler, however, is known to be the most discerning guest and […]
Haiti Continues to Receive Visitors for Business and Leisure
The Ministry of Tourism of Haiti, the Haiti Tourism Association (ATH) and the National Network of Solidarity Tourism Operators (RENAPROTS) wishes to express their sympathies to all the victims of Hurricane Matthew that severely affected the southern peninsula of Haiti and to inform all international partners and persons interested in visiting their beautiful destination of […]
Challenges Faced by the Caribbean Travel and Tourism Sector
This September at the Caribbean Council of Ministers and Commissioners Mr. David Scowsill President & CEO of the World Travel & Tourism Council offered outstanding insights regarding the Caribbean’s travel & tourism sector and the complex and ever-changing issues it faces. According to research provided by the World Travel & Tourism Council (WTTC): The travel […]
Learn your ABC’s: Tell Me What You Do in 30 Seconds
In a digital era, building one-on-one relationships and networking is as important as it ever was. It is a clear and easy way to stand out amongst the digital din. People don’t do business with business, they do business with people. The personal interaction is essential to business. That is why we encourage our members […]
4 Tips for Travel Marketers to Become Socially Savvy
By Sojern’s Catlyn Origitano There’s no denying social media’s success in driving travelers to dream, book, and stay. The Caribbean especially can benefit from an exceptional social media strategy—pictures of beautiful beaches and all-inclusive resorts can drive travelers to push that ‘purchase’ button. But social isn’t just for selling. If you want to get socially […]
The 3 Social Media Insights You Need to Know from Your Guest’s Data
Written by Local Measure Did you know that… Influencers and travel bloggers user generated content can motivate travel behaviour and build brand loyalty There is a 40% higher probability of turning guests into social advocates when you interact and engage with them during stay Location data can surface up 4 x times more feedback from […]
Let’s Get Social!
Written by HCP Aboard Publishing Digital marketing is constantly growing and evolving, especially when it comes to hospitality management. Here in the Caribbean, hotel brands are changing the game in digital marketing and social media in some of the most innovative ways. Here’s how: Mobile. Did you know that an average of 21% of hotel […]
The 25 Best Tourism Websites In The World in 2016
Editors at Skift write “Choosing the world’s best tourism websites is more difficult in 2016 than it was the last time we picked our favorites in 2013, but that’s not because there are so many better online experiences today in the destination marketing world. It’s more challenging because tourism bureaus are all simplifying their websites […]
Google Adds Hotel Deal And Flight Tracking Features
It’s clear that Google wants to do more than just help you figure out when to use “affect” and “effect” or find the best spaghetti bolognese recipe: in the past few years it has launched Google Flights, which lets users keep track of routes or itineraries and see how price fluctuates over time, and Google […]